With news Brisbane will join the 2008 Earth Hour initiative, innovation within companies to reduce their impact on the environment and appeal to citizen’s conscience will only increase. This timely example of outdoor advertising from Phillips, is an appropriate demonstration of the changing climate (pun intended) of brand marketing within these industries. In another example of the acceptance and response to climate change, the disabling of the Hitachi weather beacon in Brisbane was carried out due to servicing difficulties and its output of 200 tonnes of CO2 each year. It was exciting to hear the ABC’s Jenny Woodward positively state the fact in her news bulletin.
