The lower Bay TTC subway station in Toronto was transformed into an interactive installation and party venue last week by local artist Justin Broadbent. Absolut vodka commissioned Broadbent, 28, to interpret the phrase, “In an Absolut world, opportunities always pop up.” The platform and each parked subway car had it’s own theme. There was a red one with chandeliers, a green one that was a literal jungle of plants, and one with a “Love Is…” love note vending machine (pictured). My love note read “yesterday I talked to the universe and it told me that you were “really important”. I said “but they are so small” and the universe replied “small is my favourite thing. xox”. OK, so maybe it was all just some shameless marketing for Absolut, but “Love Is…” (to my urban planner heart) a fun use of urban space that at least can make people rethink and see the untapped creativity and potential of places.
