Something in the chromosome of the majority of women pulls us towards shoes. It’s indescribable to the opposite sex, just as their fixation with cars is to us. This shoe desire really has a yo-yo effect on women though. If she finds the right pair she’s found a new heaven, if she’s bought a cheap pair she’s in blister, sweaty and smelly, hell. Shoes of Prey is the anecdote. The relatively new Australian company, (launched in October last year), offers women the chance to design their own shoes online. Your shoes are completely bespoke from colour to design – and when they’re ready they’re delivered to your door. The company offers a few different styles of high heels and the style-honoured ballet flat. Under the “Start Designing” section of the website, there’s a plethora of choices. It’s a fail-proof way of creating your next new favourite pair of shoes, and for a fairly affordable price (pimped up flats are around $195).
