Next time you reach to fill up your water bottle, run your morning shower, or fill up your kettle, pause and imagine that your water source is brimming with floating debris, creepy crawlies and innumerable water-born diseases. UNICEF launched its Tap Project in 2007 to bring the developed world’s attention to water quality and sanitation in the developing world. The Dirty Water campaign actively raised funds for the Tap Project by throwing a very public spotlight on dirty, murky and unsafe water. Bottling unsanitary drinking water and packaging it in brightly coloured vending machines around Manhattan, the Dirty Water campaign encouraged passersby to donate $1 per bottle, which would in turn provide one child with clean drinking water for 40 days.
