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FOREVER WILD

Conscience: FOREVER WILD

When a moment of utter boredom strikes, it can of great comfort to know that people across the globe have collectively spend millions of hours compiling the vast collection of videos floating around on YouTube. A slightly different take on getting Rick Rolled, Forever Wild decided to start its own underground YouTube Interventions campaign to draw attention to the plight of the dwindling Rhinoceros population. With the goal to simultaneously draw more attention to its cause and increase signatures on its petition for the US Congress, the not-for-profit initiative turned to one of pop culture’s most popular mediums. By taking viral videos and remixing them with facts and images of rhinoceros poaching, the organistion increased the number of signatures on its petition by 400% without spending a single cent.