This amazingly realistic image of a child pushing an automatic revolving door in Amsterdam is meant to bring attention to unfair child-labour practices and is an excellent example of how guerilla marketing has been used to highlight a social cause. Guerrilla Marketing was coined by Jay Conrad Levinson, in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. One of the most recognisable social guerrilla campaigns is the ‘Obey’ campaign, which has since seen the designer of the campaign develop a type of global anti-marketing, anti-corporation and anti-mainstream brand out of his original graphic sticker design. What started out as sticker and stencil images for the skateboarding world, depicting Andre The Giant branded with the ambiguous big-brother word ‘Obey’, it soon developed an infamous street culture following from Los Angeles to Tokyo. Here are some examples of clever guerrilla marketing campaigns as seen on weburbanist.com. This website explores further the cleverness of guerilla marketing campaigns in an eight-part blog series.
Above: Fear and shock tactics used by advertisers in the UK for an anti-smoking campaign.
Above: Used to create awareness of the homeless epidemic in America. The familiar image caused viewers to react differently than it would to an obvious advertisement about homelessness.
Here is a similar site that I have been following for years:
http://osocio.org/index.php used to be called Houtlust.