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via Murketing:  The people and companies who try to sell you things routinely draw upon psychological research into human behaviour in order to position their goods more effectively. The 48-Hour T-Shirt Project does the same thing – but makes puts this research in the foreground.  Murketing, in collaboration with Savannah College of Art and Design, are presenting a series of T-shirts which are designed around actual academic research on consumer behaviour (relating to mimicry, false consensus, pricing).  It’s a lesson in consumer behaviour that you can consume.  Ironic? Hypocritical? Or … fiendishly clever?