Tag Archive for ‘consumer’ at the map village street editors

via Murketing: The people and companies who try to sell you things routinely draw upon psychological research into human behaviour in order to position their goods more effectively. The 48-Hour T-Shirt Project does the same thing – but makes puts this research in the foreground. Murketing, in collaboration with Savannah College of Art and Design, are presenting a series of T-shirts which are designed around actual academic research on consumer behaviour (relating to mimicry, false consensus, pricing). It’s a lesson in consumer behaviour that you can consume. Ironic? Hypocritical? Or … fiendishly clever?

Each T-shirt is $18 and available for sale for 48 hours only. T-shirts will be revealed and made available for purchase over the next 3 weeks - Monday December 1; Monday December 8; and Monday December 15.

Whenever I see another toothbrush redesigned, or a men’s razor again claiming it’s the most closest shave ever, now with 4 blades, embedded shaving gel, light titanium handle, magnetized head and revolutionary anti-slice technology, I think why? Simultaneously, I am also continuously amazed at the progression of knowledge and innovation in regards to these and other products, which each year seem to emerge with yet another amazing break through. In this film, via treehugger, this panel of designers, thinkers and business people, debate the question, ‘How do “our own growing individual needs for self-actualization and meaning” affect how we consume? Design is responsible for meeting the needs of consumers in the world. It follows therefore, that designers carry an immense responsibility to identify and design what products and services we need, and the impact they have on the environment in which they are made from, used and disposed of. It’s great viewing for entrepreneurs, designers, brand managers, product designers, environmentalists, businesses and consumers alike. Check it out after hours tonight.